The idea behind search engine optimisation (SEO) is a simple one – if you want your website to rank in the search engine results pages (SERPs), you have to make sure they know where it is and what it does.
That’s where SEO comes in. But before we look at how you can most effectively optimise your website – or enlist the help of an SEO agency to do it for you – let’s get back to some SEO basics…
What is SEO?
There are three major search engines – Google, Bing, and Yahoo – and each have primary search pages where web pages and other online content, like videos, images and local listings, are listed in order of relevance compared to the search queries of users.
SEO, or search engine optimisation, is the process of making sure your site can be seen by these search engines so it can be crawled, indexed and then rank to get traffic from the “free,” “organic,” “editorial” or “natural” search engine results, as opposed to paying to be in these listings via pay per click (PPC) search ads.
When done correctly, SEO should improve your website’s visibility in the SERPs, but it takes time and so should be part of a long-term marketing strategy – although you may see some instant results from optimising your website, it usually takes time and a sustained effort to not only climb the SERPs, but also hold on to your position.
It also requires you to keep on top of the many algorithm updates search engines carry out to improve the quality of the search results they return.
SEO is definitely something you should invest your time and energy into as it is an effective way to drive traffic to your website, engage users, and increase conversions without having spend money on potentially expensive PPC ads.
Our digital team are experts in creating and delivering SEO campaigns that return long term sustainable results. Get in touch here, or give us a call on 0151 223 0001, to discuss how we can help you hit your targets.
In the meantime, here are our nine top SEO tips for web pages…
Updated Wednesday, January 11, 2017