There’s no doubt about it – Liverpool’s tech sector is booming!

The latest figures show that there are more than 23,000 ‘digital’ jobs in and around the city right now, accounting for a GVA of nearly £360 million. Some of this is growth of ‘traditionally’ digital jobs – web development, computer programming, etc. However, quite a bit comes from a kind of ‘digital encroachment’ into industries that we are used to thinking of as non-digital – like financial services and government. Nationwide, more than 40% of today’s digital jobs are in supposedly non-digital industries.

What is the digital tech economy?

The simplest definition is ‘all jobs within the digital and tech industries as well as those predominantly digital jobs in other industries and sectors.

Broadly speaking, there are three main types of jobs in the digital economy:

  • Native Tech Jobs – digital jobs in traditionally digital industries. Examples include the web developers and programmers we mentioned earlier, and a host of others.
  • Support Tech Jobs – non-digital jobs within a ‘digital’ industry. A good example would be a marketing exec for a web firm, or an accountant for an essentially digital company.
  • Transformer Jobs – which, sadly, almost never involve shouting “Autobots, roll out!”. These are the digital jobs in non-digital industries – the data miner at a fintech company or a social media outreach job at a brick-and-mortar retailer.

How is this growth affecting Liverpool’s digital landscape?

Simply put, it is disruptive, transformative, and all those words which sound terrible but actually signal massive growth. Job creation in tech-heavy industries is several-fold what it is in other industries. Liverpool saw nearly 200 digital start-ups last year, and the tech sector locally is still said to have a 79% growth potential!

Turnover in the tech sector is up by 22%, and the average digital job salary within the city (as advertised) is over £45,000! Compare that to housing prices (Averaging £144,212 to buy, or £17.5 per square foot per annum to rent), and you can see why these jobs are so sought-after.

The city is even beginning to experience a kind of reverse-brain-drain as skilled professionals from all over the country move in to fill the jobs that local universities and apprenticeship programmes can’t fill fast enough. The tech sector has already spilled out of its traditional Baltic Triangle district – home of EdgeThreeSixty – and is a major pillar of the city’s economic success.

The future is certainly looking bright for Liverpool web design and the tech sector.


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