CMF Ltd

Client Profile

Cheshire

Site redesign & ongoing digital marketing

CMF Ltd got the full EdgeThreeSixty treatment when they came to us in need of a new site. Not only did we design and develop one of the fastest sites that we’ve ever created (0.56 second load speed), but we also developed a new identity for the business, and took on the ongoing management of pay per click advertising and SEO work for the site.

Project brief

CMF Ltd’s old website wasn’t optimised for mobile and tablet users, meaning they were missing out on valuable traffic and conversions. We redeveloped their entire site with a responsive and user-centric design, optimised their landing pages, created a new brand identity & logo, and agreed to carry out on going SEO and PPC work for them. As such a comprehensive project, the core objectives fell into three natural categories:

  • A new, responsive & conversion optimised website
  • Increased ROI & conversions on PPC traffic
  • Increased organic search visibility & traffic.

The Users

  • Medical practitioners

  • Professionals

  • Finance vendors

Project Plan

Information Architecture

View Sitemap

Wireframes

Results

  • 30%

    Increase in conversions

  • 11%

    Overall KW ranking boost

  • 100%

    increase in organic impressions

EdgeThreeSixty have helped us to think beyond our perception of what our system can and should be doing for us.