Our approach

Creativity. Data. Technology.

Our clients come from a range of industries that each have a diverse set of needs, and as such, the way in which we approach each project can differ. However, there are three core elements that remain constant throughout all of the work that we do: creativity, data and technology.

We believe that these are the three most important elements of any digital project, and they shape the process that we go through when designing, developing and marketing.

There are a number of different stages in our process, and our ethos is to put the end user at the heart of each step. This helps to ensure that the best possible product is delivered for both the client and the end user, to secure success for the website in the future.


The first stage in our approach for every project is a comprehensive discovery phase. During this phase, we conduct research into the business and the market that it operates within, as well as the company’s competitors.

We also host workshops, conduct interviews and distribute surveys in order to gather information about the intended users of a site, and we build user personas so that we can begin to fully understand the users wants, needs and motivations.

Stakeholder management

Effective stakeholder management is crucial to the success of a project, particularly when a company has multiple locations, divisions and stakeholder groups. Our user-centric approach means that we take into consideration the internal users of any website, as well as the end users. It’s important that the internal users of a website can express their own thoughts and needs, as they will likely be using a new site just as much as – if not more – than the end users.

Functional specification

A functional specification is a document that we produce with the client that outlines all of the functionality that a website must support. What this means is, basically, how the website should work and the functions that it will perform. Functional specifications help us to inform the custom development that we carry out, as well as visualise the user journeys on a site.

Informational architecture

Information architecture refers to how a website’s content is organised and describes the way in which different pages and content relate to one and other. Organising pages and content is one of the most important steps of any site build, as information needs to be easily, logically and intuitively accessible to users.

Organising a site’s pages allows us to create detailed sitemaps and navigation menus, which then help to inform the concept development and prototyping stages of the process.


Website wireframes and mock ups are produced by one of our senior designers. These will essentially form the template for our developers to work from and bring the website into being. This can be a lengthy process as every single element on a web page must be carefully considered. Insights gathered from the discovery stage, as well as the required technical functionality must be carefully integrated into a design that is both user-friendly and visually impactful.


Once all design work has been completed, reviewed and signed off, development work can begin. Our developers are all specialists in their individual fields, meaning we always deliver quality whether it’s WordPress, Magento, Umbraco or otherwise.

Click the button below to find out more about our development work.

Quality control

Each project that we carry out goes through a series of strict quality control checks throughout the development process. After an app or website has been fully developed, it’s then subjected to our rigorous testing process. Responsive design comes as standard with any build that we do, so testing on tablet and mobile devices is the first part of our quality control process. We also test on a range of different browsers and operating systems, and conduct in depth usability and accessibility tests to ensure a site is optimised for user experience as well as possible.

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