Digital strategy

We’re experts in creating comprehensive and measurable digital strategies, and helping to execute them successfully. Through the services that we provide, we help businesses and their owners to develop, achieve and ultimately grow.

What is a digital strategy?

A digital strategy is the way in which an organisation utilises digital technology and techniques to further their business goals. It could mean redeveloping a website for mobile friendliness and responsive design, utilising data from digital analytics to inform and influence business decisions, or putting social media marketing at the heart of a digital marketing strategy.

A number of elements can make up a digital strategy, and EdgeThreeSixty’s digital consultants can help with every piece of the puzzle.

User Research

Conducting research to learn about the users of a website is the key to making effective, informed decisions. All of the services that EdgeThreeSixty provides are shaped by user research, which allows us to provide solutions that drive results.

Conversion rate optimisation

It’s one thing to drive traffic to your site, but another thing to convert that traffic. Conversion is a key part of any digital strategy, and websites can and should be optimised to best elicit those conversions.

Social media marketing

Social media is becoming an increasingly essential strategic channel for many businesses. From the largest of corporations to the smallest sole traders – nearly every business owner out there stands to benefit from leveraging social platforms to increase brand awareness, engage with target audiences, drive website traffic, make sales, and ultimately grow the business.

Our digital strategy services

We want to form lasting partnerships with our clients and develop digital strategies for them to grow their businesses and achieve their goals. We help businesses to form digital strategies tailored to seize opportunities, achieve goals, and align with the organisation’s vision. Talk to one of our team about your next digital project today.

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